Those who know me, know that I’m not what you might call “interested in sports.” However, this demo of what an electronic version an SI issue could be has me floored. This is the sort of thing that could get me reading magazines again and actually wanting a tablet/ereader/mobile reading device thingy. Check out the video and tell me there isn’t something in there that makes you want this.

My only advice to Time Inc is to skip the creepy hands in future demo videos. I much prefer the dot Apple uses to illustrate interaction and it doesn’t have the effect of looking like a Zombie or Thing from the Adams Family is navigating the device.